What is a reservation?
A reservation lets you select your vehicle and be among the first to order a new Bronco or Bronco Sport from Ford with a refundable reservation deposit. It is not an actual order and does not guarantee delivery.
Meet the Broncos
The Bronco Family is vast, with a reach as far as you're willing to take it and a legacy that spans generations. The entire Bronco family is designed, engineered and built for adventure. So get ready to mount up and get dirty because the one and only legend is making its long awaited return.2021 Bronco
There's a whole world out there just waiting to be discovered. To find it you have to break rules, push boundaries and climb over the barriers in your way. With its relentless toughness and durability, the all-new Bronco was built to carry outdoor enthusiasts to wherever the wilderness calls. Available in two- or four-door models.Preproduction model shown. Available late 2020.
*Terms and conditions apply.
2021 Bronco Sport
Meet the latest in the family. The all-new Bronco Sport is your wilderness guide with four unique series engineered to match the way you experience the outdoors. Each, expertly equipped to get you out there - To the mountain ranges, the woodland trails, and the scenic shores. Your adventure begins in a Bronco Sport, and it never ends.Preproduction model shown. Available spring 2021.
*Terms and conditions apply.
What Does a Reservation Do For You?
Your deposit saves your model selection and reserves you a spot when the Bronco becomes available to order. You will be able to complete your vehicle configuration before you order.
1
Reserve
Select your Bronco and put down your refundable $100 deposit.
2
Place Order
FordDirect5 will reach out to place the order, verify pricing and configure the rest of your Bronco. Once you verify all the information and pricing from your dealer, your order will be confirmed.
3
First Shipments
Bronco production and initial deliveries are scheduled to begin spring 2021.
Online Reservation FAQs
What steps are required to complete my reservation?
Go online and select your preferred configuration, create a Ford Account, select your preferred dealer and enter your credit/debit card details and address. A confirmation receipt will be sent to the email address you provide.*
What is a Ford Account and why do I need one?
A Ford Account lets you sign into the Ford website to save and manage your personal and reservation information. You need to create a Ford Account to reserve your Bronco or Bronco Sport. Reservations can also be tracked in your Ford Account at owner.ford.com.*
Can I select any Ford Dealer?
Only Ford Dealers who are eligible and have activated online reservations can be selected. The eligible dealers will be provided based on your ZIP code, or you can enter the name of your favorite Ford Dealer and will be matched to them.
Can I make changes to my reservation?
You will be able to make changes and complete your vehicle selection at the time you place your order.*
Can I cancel my reservation?
Yes. You can cancel your reservation at any time and receive a full refund.* After canceling, allow seven to 10 business days for the reservation deposit to be credited to your original form of payment. Once you progress from a reservation to an order with a dealer, however, cancellation requests would be at that dealer's discretion.
When can I order my vehicle?
You will be notified prior to when the Bronco or Bronco Sport ordering windows open to finalize and confirm your selection and agree on pricing with your dealer.
What happens to the reservation deposit once I order?
The reservation deposit will be handled by your dealer along with the other details of your vehicle purchase.*
When will I take delivery of my vehicle?
You will be able to order your Bronco in late 2020. Production and deliveries will begin spring 2021. Bronco Sport will be available to order in summer 2020. Production and deliveries will begin late 2020. Once actual delivery times may vary based on vehicle model and configuration selected, residency and demand. Once your vehicle is scheduled, you will receive further notification.
Am I buying this vehicle directly from Ford?
No. The purchase agreement will be between you and the dealer, not you and Ford.
How many reservations can I make and can I transfer my reservation?
Up to two reservations per account. Your reservation number is assigned to you and cannot be transferred.*
Will you share my reservation information with my dealer?
Your reservation information will be shared with the dealer you select at the time of reservation.
DISCLAIMER:
*By completing the Reservation Process, you are not ordering or purchasing a vehicle. Participation in the Program does not guarantee you vehicle delivery. Your Reservation does not guarantee a set price for the Vehicle.
New Ford Bronco in Eugene
Do you recall the iconic Ford Bronco and all of the history that came with it so many years ago? Ford is now proudly re-introducing a new and improved version of the amazing Ford Bronco in 2021. The Bronco was in production at Ford for approximately 30 years - originally debuting in the year 1966. It was suddenly discontinued in 1996, 30 years later, after sales on the Bronco didn't do as well as some of their newer vehicles debuted. Before it was discontinued however, Ford had sold more than 1.1 million Ford SUVs. Now, after nearly 25 years, Ford is announcing the new and improved 2021 Ford Bronco, which debuts on July 13th. Boasting exciting new exterior features, with extra torque and horsepower, this new and exciting SUV is going to bring some diversity and unique-ness to the Ford lineup. In addition to the classic and burly Ford SUV, Ford will be producing its smaller sidekick - the Bronco Sport. You can find all the Bronco SUVs at your Eugene Ford Dealership!New Ford SUV for Sale in Eugene
The New Ford SUV in Eugene and Bronco Sport in Eugene will feature many interior, exterior and engine features that are sure to impress all SUV buyers. With three different types of grilles, including the modern, classic and custom, this new Ford SUV for sale in Eugene is more customizable than ever, and perfect for anyone's needs and desires, no matter your destination. The Classic grille will feature similar design inspiration to the vintage models of the Bronco SUV, with a hint of modern flair. The custom grille will have a more premium and upscale look to it, making it unique among the other two options. The modern grille will be the standard fit for this new vehicle. This iconic SUV will feature a turbocharged 2.3-liter four-cylinder, similar to that of the 2.7-liter V-6 on the Ford F-150. With the concern of the ability to do some serious off-roading, Ford designed the new Ford sport utility vehicle to be capable of taking on the many terrains of Oregon, making this the perfect SUV for your greatest off-roading adventures. With a rugged look and feel, the tough off-road capabilities and style are sure to attract the most adventurous and daring of drivers. With the idea to keep it classic and iconic, the Bronco nameplate will be resurrected for the new Bronco. Also boasting removable roofs and doors, this new Ford SUV for sale in Eugene will have both two-door and four-door options. Find your next new Ford SUV in Eugene and take on the rugged and ever-changing outdoors of Oregon in this adventure ready vehicle.New SUV Dealership
Due to the range of its customizability, the Bronco models will likely have a wide selection of prices. Get pre-approved for a Ford car loan in Eugene today by visiting our finance center and filling out a finance application. You can also speak with one of our professional finance advisors. Change the name of the game with the new Ford sport utility vehicle for sale in Eugene. Shop our selection of Ford cars, trucks, and SUVs for sale near you, or come in and browse our inventory at 344 Good Pasture Island Road Eugene, Oregon 97401. We also happily service Springfield, Junction City, and Cottage Grove areas. If you need help with any part of the car buying process, please don't hesitate to contact your nearest Kendall Ford dealership team. Our customer service representatives will be happy to assist you with any of the new or used Ford models.